Hi Jayne,

This is looking very good. 

I took your survey a handful of times to see all experimental screens and only have a some minor comments:

I was able to start the survey without clicking “You agree to participate in the study”

Think about whether you want to use boldface to make the most important bits of your vignettes more salient, like the justification of the policy (e.g., reduce the occurrence of health issues). It’s quite a big chunk of text and there will be many cursory readers taking your survey. Similarly, your psychological distance questions all repeat the vignette, followed by slightly different questions at the end. To help readers understand how these screens differ from one another, it may be beneficial to use boldface the part of the question that changes. E.g., My local area is likely to be affected by this issue. This issue will mostly affect areas that are far away from here. This issue will mostly affect developing countries. This issue is likely to have a big impact on people like me. When, if at all, do you think Britain will start feeling the effects of this issue? (Also: super fastidious, I know, but some of your questions are unpunctuated. The first two are missing a punctuation mark.)

The “If this policy were to be implemented, what do you think is the primary purpose of the policy?” question comes quite a bit after you tell respondents of the proposed policy. They answered unrelated questions in the meantime. I would remind them here what the policy proposal was. Alternatively, you can ask this question earlier (i.e., after the policy has been introduced) instead of at the end of the survey. 

Given your answer choices, I would change “In an average week, how often do you drive?” to “In an average month, how often do you drive?” 

The answers to the how often do you drive questions are not mutually exclusive, due to the “At least” statements in answers 3 and 4.

Is there a reason why your answer choices change for the public transport question? Those answer choices are better 
than the drive choices because they are actually mutually exclusive.

Change “Everyday" to “Every day” (https://www.merriam-webster.com/video/everyday-vs-every-day-difference)

Best,
Till



On 15 Jul 2024, at 12:14, Jayne Brown <jayne.brown@stir.ac.uk> wrote:

Hi everyone,

I have a wee favour to ask. My survey experiment is nearly ready to be launched but I want to make sure I haven't missed any mistakes!

If you have a spare few minutes to have a look through it would be greatly appreciated. Here is the link: https://stir.az1.qualtrics.com/jfe/preview/previewId/13f6136c-2885-4dca-878c-edf4dc67f0f3/SV_8ivw1YazMwArTn0?Q_CHL=preview&Q_SurveyVersionID=current 

Just a heads up that everyone will be randomly allocated a different message upon entering.

Things I want to double check (but not limited to):

  • You should only be able to gain access if all three consent conditions are ticked

  • You should only receive questions on driving regularity if you have previously signalled that you drive 

  • For questions about psychological distance (how relevant is this issue to you personally, how likely it is to impact developing countries, when the impacts will likely be felt etc) the same treatment message should be displayed at the top of the screen. If the message changes slightly, please let me know. Those who get the control message should not get any questions about this.

If there is anything else that doesn't look quite right, let me know 🙂

Thanks so much!

Best,
Jayne

Jayne Brown
PhD Student
Stirling Management School
University of Stirling
Stirling
FK9 4LA


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