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<div>Thanks to all who doodled!</div>
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<div>I am pleased to confirm this seminar will take place on Thursday 3rd May. Please put it in your diary.</div>
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<div><font face="calibri">Details will follow in due course. </font></div>
<div><font face="calibri"></font> </div>
<div><font face="calibri">Hannah</font></div>
<div><font color="#000000" size="3" face="Calibri"></font> </div>
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<font color="#000000" size="2" face="Tahoma"><b>From:</b> Hannah Buchanan-Smith<br>
<b>Sent:</b> 20 March 2012 17:27<br>
<b>To:</b> berg Mailing List; Psychology Staff<br>
<b>Cc:</b> Elizabeth Bate (elizabeth@tracksys.co.uk)<br>
<b>Subject:</b> Behavioural Measurement - the 'State of the Art' seminar<br>
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<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">Liz Bate from Tracksys has kindly offered to come to give us a seminar and
<b>basic training</b></span><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061"> (for free!) on:
</span></p>
<p style="TEXT-ALIGN: center" align="center"><strong><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061; FONT-SIZE: 11pt">Behavioural Measurement - the 'State of the Art'</span></strong><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061; FONT-SIZE: 11pt"></span></p>
<p style="TEXT-ALIGN: center" class="MsoNormal" align="center"><b><span style="COLOR: #254061">Dr Elizabeth Bate. Tracksys Ltd.</span></b></p>
<p style="TEXT-ALIGN: center" class="MsoNormal" align="center"><b><span style="COLOR: #254061"><a href="http://www.tracksys.co.uk/" target="_blank"><span style="COLOR: #254061">www.tracksys.co.uk</span></a></span></b></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">She would include:</span></p>
<p style="TEXT-INDENT: 36pt" class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">1).
<a href="http://www.noldus.com/human-behavior-research/products/facereader" target="_blank">
<span style="COLOR: #254061">FaceReader</span></a> - Automatic Emotion Measurement.</span></p>
<p style="TEXT-INDENT: 36pt" class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">2). Eyetracking (<a href="http://eyetracking-glasses.com/" target="_blank"><span style="COLOR: #254061">mobile</span></a> and
<a href="http://www.smivision.com/en/gaze-and-eye-tracking-systems/products/red-red250-red-500.html" target="_blank">
<span style="COLOR: #254061">screen-based</span></a>).</span></p>
<p style="TEXT-INDENT: 36pt" class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">3<a href="http://www.noldus.com/human-behavior-research/products/2/the-observer-xt" target="_blank"><span style="COLOR: #254061">) The Observer
XT</span></a> - Analysing user-defined behaviours </span><span style="FONT-FAMILY: 'Calibri','sans-serif'">(HB-S - we have several Observer licences)<span style="COLOR: #254061"></span></span></p>
<p style="TEXT-INDENT: 36pt" class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">4). Physiological Measurement (heart rate, BP, GSR etc).</span></p>
<p style="TEXT-INDENT: 36pt" class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">5). Video tracking.</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">Liz says: The need to measure and analyse the complexities of human behaviour in ever more sophisticated ways has led to a huge growth in the number of quantitative and qualitative
behavioural measurement tools. </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">Combining powerful multi-function software with bespoke hardware, a wide range of studies can be conducted quickly, simply and extremely accurately using a single product.</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">The importance of using several measurement approaches in research has also led to such products becoming fully integrated with one another.
</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #254061">The importance of integrating two or more of the above systems into a
<i>multi-modal</i> approach to research will be highlighted. </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d"></span> </p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black"></span> </p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black">There are three proposed dates -
</span><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black">Monday 30<sup>th</sup> April, Thursday 3<sup>rd</sup> May and Friday 4<sup>th</sup> May.</span></p>
<p><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black">The Seminar would run from 11-12pm with Observer training from 1-2:30pm.
</span></p>
<p><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black">If you are keen to come, please fill in the Doodle poll so I can schedule her visit on a day that suits us all the best.
</span></p>
<p><b><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: red">Please do so instantly</span></b><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: red">
</span><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black">– I only takes 30 seconds! I’m going to get back to Liz with our preferred date at noon on Thursday!
</span></p>
<p class="MsoPlainText"><a href="http://www.doodle.com/ixwibcbp7zivr8d2" target="_blank">http://www.doodle.com/ixwibcbp7zivr8d2</a></p>
<p><span style="FONT-FAMILY: 'Calibri','sans-serif'">This is a great opportunity for us – and our postgraduate students on most of the MScs, and for PhD students. Please sign up. Further details (date and room location) will follow.</span></p>
<p><span style="FONT-FAMILY: 'Calibri','sans-serif'">Many thanks, Hannah</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"></span> </p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"></span> </p>
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<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 10pt">Just launched:
<a href="http://marmosetcare.com/" target="_blank">http://marmosetcare.com/</a> </span>
</p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 10pt"></span> </p>
<p class="MsoNormal"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 10pt">Hannah M. Buchanan-Smith
<br>
Professor, Behaviour and Evolution Research Group <br>
Psychology, School of Natural Sciences <br>
University of Stirling <br>
Stirling, FK9 4LA <br>
Scotland <br>
Tel: 01786 467674 <br>
Fax: 01786 467641 <br>
E-mail: <a href="mailto:h.m.buchanan-smith@stir.ac.uk"><span style="COLOR: #1f497d">h.m.buchanan-smith@stir.ac.uk</span></a>
<br>
<a href="http://www.psychology.stir.ac.uk/staff/staff-profiles/academic-staff/hannah-buchanan-smith" target="_blank"><span style="COLOR: #1f497d">http://www.psychology.stir.ac.uk/staff/staff-profiles/academic-staff/hannah-buchanan-smith</span></a></span><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">
</span></p>
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<DIV align=left><FONT face=Arial size=2>The Sunday Times Scottish University of the Year 2009/2010</FONT></DIV>
<FONT face=Arial color=gray size=2>The University of Stirling is a charity registered in Scotland, number SC 011159.<BR></FONT>
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