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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>Liz Bate from Tracksys has kindly offered to come to give us a seminar and <b>basic training</b></span><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'> (for free!) on: <o:p></o:p></span></p><p align=center style='text-align:center'><strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>Behavioural Measurement - the 'State of the Art'</span></strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'><o:p></o:p></span></p><p class=MsoNormal align=center style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center'><b><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>Dr Elizabeth Bate. Tracksys Ltd.<o:p></o:p></span></b></p><p class=MsoNormal align=center style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center'><b><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'><a href="http://www.tracksys.co.uk/"><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>www.tracksys.co.uk</span></a><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>She would include:<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-indent:36.0pt'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>1). <a href="http://www.noldus.com/human-behavior-research/products/facereader"><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>FaceReader</span></a> - Automatic Emotion Measurement.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-indent:36.0pt'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>2). Eyetracking (<a href="http://eyetracking-glasses.com/"><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>mobile</span></a> and <a href="http://www.smivision.com/en/gaze-and-eye-tracking-systems/products/red-red250-red-500.html"><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>screen-based</span></a>).<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-indent:36.0pt'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>3<a href="http://www.noldus.com/human-behavior-research/products/2/the-observer-xt"><span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>) The Observer XT</span></a> - Analysing user-defined behaviours </span><span style='font-family:"Calibri","sans-serif"'>(HB-S - we have several Observer licences)<span style='color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'><o:p></o:p></span></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-indent:36.0pt'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>4). Physiological Measurement (heart rate, BP, GSR etc).<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-indent:36.0pt'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>5). Video tracking.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>Liz says: The need to measure and analyse the complexities of human behaviour in ever more sophisticated ways has led to a huge growth in the number of quantitative and qualitative behavioural measurement tools. <o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>Combining powerful multi-function software with bespoke hardware, a wide range of studies can be conducted quickly, simply and extremely accurately using a single product.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>The importance of using several measurement approaches in research has also led to such products becoming fully integrated with one another. <o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-family:"Calibri","sans-serif";color:#254061;mso-style-textfill-fill-color:#254061;mso-style-textfill-fill-alpha:100.0%'>The importance of integrating two or more of the above systems into a <i>multi-modal</i> approach to research will be highlighted. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:black'>There are three proposed dates - </span><span style='font-family:"Calibri","sans-serif";color:black'>Monday 30<sup>th</sup> April, Thursday 3<sup>rd</sup> May and Friday 4<sup>th</sup> May.<o:p></o:p></span></p><p><span style='font-family:"Calibri","sans-serif";color:black'>The Seminar would run from 11-12pm with Observer training from 1-2:30pm. <o:p></o:p></span></p><p><span style='font-family:"Calibri","sans-serif";color:black'>If you are keen to come, please fill in the Doodle poll so I can schedule her visit on a day that suits us all the best. <o:p></o:p></span></p><p><b><span style='font-family:"Calibri","sans-serif";color:red'>Please do so instantly</span></b><span style='font-family:"Calibri","sans-serif";color:red'> </span><span style='font-family:"Calibri","sans-serif";color:black'>– I only takes 30 seconds! I’m going to get back to Liz with our preferred date at noon on Thursday! <o:p></o:p></span></p><p class=MsoPlainText><a href="http://www.doodle.com/ixwibcbp7zivr8d2">http://www.doodle.com/ixwibcbp7zivr8d2</a><o:p></o:p></p><p><span style='font-family:"Calibri","sans-serif"'>This is a great opportunity for us – and our postgraduate students on most of the MScs, and for PhD students. Please sign up. Further details (date and room location) will follow.<o:p></o:p></span></p><p><span style='font-family:"Calibri","sans-serif"'>Many thanks, Hannah<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Just launched: <a href="http://marmosetcare.com/">http://marmosetcare.com/</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hannah M. Buchanan-Smith <br>Professor, Behaviour and Evolution Research Group <br>Psychology, School of Natural Sciences <br>University of Stirling <br>Stirling, FK9 4LA <br>Scotland <br>Tel: 01786 467674 <br>Fax: 01786 467641 <br>E-mail: <a href="mailto:h.m.buchanan-smith@stir.ac.uk"><span style='color:#1F497D'>h.m.buchanan-smith@stir.ac.uk</span></a> <br><a href="http://www.psychology.stir.ac.uk/staff/staff-profiles/academic-staff/hannah-buchanan-smith"><span style='color:#1F497D'>http://www.psychology.stir.ac.uk/staff/staff-profiles/academic-staff/hannah-buchanan-smith</span></a></span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p></div><DIV align=left><HR>
<DIV align=left><FONT face=Arial size=2>The Sunday Times Scottish University of the Year 2009/2010</FONT></DIV>
<FONT face=Arial color=gray size=2>The University of Stirling is a charity registered in Scotland, number SC 011159.<BR></FONT>
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