[Behsci] Stirling Social Marketing networking and brainstorming

[David Comerford]

Thanks to Liz Barnes for pointing me to the following opportunity which overlaps with work that a many of us are already doing:


Institute for Social Marketing & Health ¨C Open Quarterly Research Meeting

ISMH is a vibrant team of over 30 researchers at all career stages and has built up a national and international reputation since its foundation in 1980. ISMH is globally acknowledged as a leader in critical marketing research - the analysis of commercial marketing practices, regulation and societal impacts - as recognised by the Queen¡¯s Anniversary Prize for higher education in 2014.

We hold quarterly face to face meetings of our full team and we¡¯d like to open our next one up to colleagues from around the university to have the opportunity to get to know more about each others¡¯ research interests and develop potential future collaborations. Our areas of work, broadly, are:

¡¤         analysis of the impact of commercial marketing (pricing, availability, promotion, products), and consumption, of unhealthy commodities on the health and behaviour of people, families, communities and wider society;

¡¤         evaluating the impact (or potential impact) of public policy on health and wellbeing, public services and inequalities;

¡¤         the development and evaluation of culturally sensitised behaviour change interventions to improve health and wellbeing informed by social marketing and other relevant evidence.

More recently, we also have a programme of work focused on long-covid.

We are therefore inviting you to join us on Tuesday 29th August between 11 and 3pm (on campus, venue TBC). You can register to attend here, just so we can keep track of numbers and dietary needs:

https://forms.gle/iUMdUmYAFXNSdXSE9

The session will include:

¡¤         Networking with colleagues

¡¤         Themed roundtables to share research interests and develop future ideas/collaborations

¡¤         Presentations from ISMH colleagues on our latest projects and topics of broad interest such as approaches to public involvement, communications/framing, working with marginalised populations, emerging research designs/approaches and international collaboration.

Lunch will be provided and we will share a more detailed agenda nearer the time.


Prof. David Comerford

Economics Division

Centre Director, Behavioural Science

Program Director, MSc Behavioural Science



Our centre website: https://behsci.stir.ac.uk/

Recent publications:

Bridger, E. K., Tufte©\Hewett, A., & Comerford, D. A. (2023). Dispositional and situational attributions for why the rich live longer than the poor. Journal of Applied Social Psychology.



Comerford, D. A. (2023). Response Bias in Survey Measures of Expectations: Evidence from the Survey of Consumer Expectations¡¯ Inflation Module. Journal of Money, Credit and Banking.



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